I started building things in electronics, back when building meant earning every step. An idea began with a parts list. You purchased components, often waiting weeks for them to arrive.

Innovation is at the heart of any company that seeks to remain competitive and grow. However, the path is filled with uncertainty.

In this post I will explore everything you need to know about JTBD—what it is, why it's important, how to create it, and common pitfalls.